# Social posts

**Media → Social Posts** shows everything sent or scheduled to your social accounts,
across all media.

## Connect an account

**You'll need:** an administrative role. Connecting and disconnecting accounts is separate
from posting to them, because a connection is a credential the whole workspace posts
under. **Administration → Social Connections.**

| Platform | |
|---|---|
| **Instagram** | Post photos and stories to an Instagram business account. |

Facebook, LinkedIn, X and TikTok are listed as **Coming Soon** and cannot be connected
yet.

Connecting opens the platform's own authorization in a popup. Allow popups for the site,
or the connection cannot start.

Connections expire. When one does, the account shows **Token expired - please reconnect**
and posts to it will not go out until you reconnect.

## Send a post

**You'll need:** a role that includes social posting. Anyone who can send a post can also
see which accounts are connected, since they have to choose where it goes.

Post from either of two places:

- **A photo in the media library**, from the Social tab on the file
- **A design in the editor**, with **Publish to social**

Write a caption, pick the account, and either send it now or schedule it.

Scheduled posts can be reviewed or canceled from the media library until they go out.

## Hashtags

Your workspace keeps a hashtag list under **Administration → Media Hashtags**, separate
from the tags used to organize the library. Keeping them apart matters: library tags are
for finding files, hashtags are for reach, and they are rarely the same words.

## Post status

Each post carries its state, and the file's **Activity** timeline records it:

| | |
|---|---|
| **Scheduled** | Queued for a time. |
| **Publishing** | Going out now. |
| **Published** | Live on the account. |
| **Failed** | Did not go out, usually an expired connection or a platform rejection. |
| **Cancelled** | Pulled before it went. |

The Social Posts screen shows the same information across the whole library: every post
in one list, whichever file it came from.

## Choose what to post

When you ask the AI for something to post, it can pick from your library rather than
making you find a file. **Recommend More Options** offers alternatives, and **Let Me
Choose** hands the decision back to you.

The quality of those suggestions depends on how well your library is described. See
[tags and descriptions](/guide/media/tags-and-descriptions).