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The media library
Getting media in
Uploading filesAlbumsTags and descriptions
Working with media
Search and filtersPeopleDuplicates and reclaiming space
Getting media out
Share linksPublishingDownloading
Media

The media library

The library holds every file your organization has uploaded, in one place, described well enough to find without remembering where you put it.

Media → Library.

What happens to a file on upload

Upload a photo and it is queued for analysis. Within a few minutes (longer for large files or a busy queue) it comes back with:

  • a caption and a longer description
  • keywords and tags drawn from what is actually in the frame
  • quality ratings, so you can filter out the soft and badly lit ones
  • a safety rating, flagging anything that needs review before it goes out
  • recognized people, matched against the people already in your library
  • technical metadata: dimensions, camera, the date it was taken, and where, if the file carried it

Videos get the same treatment plus duration, resolution and codec. Audio files get a transcript, speakers, topics and a summary.

This analysis is what makes the rest of the product work: you search what is in the pictures rather than the filenames.

The file is usable from the moment it lands: adding it to an album, sharing it and publishing it do not wait for the analysis. Only searching by what is in the picture does.

A file that was uploaded before analysis was available, or that failed, shows Not processed on its Activity tab with a Run analysis button. You can also select several files in the library and choose Reanalyze.

Views and controls

Grid view is the default and suits photography. List view gives you a table with sortable columns, which is better when you are auditing rather than browsing.

The library header carries:

  • Search: plain language, over everything the analysis found
  • Filters: album, tags, people, quality, date, file type, and more
  • Sort: newest or oldest first, by name, by upload date
  • Select: turns on multi-select for bulk actions

Selecting files reveals the bulk bar: Download Selected, Delete Selected, Reanalyze, and adding to an album.

In this section

Uploading filesAdding files from your computer or from cloud storage.
AlbumsCollections you put together by hand, and smart albums that fill themselves.
Tags and descriptionsCorrecting and extending what the analysis produced.
Search and filtersSearch, filters and favorites.
PeopleFaces, grouped into people, across the whole library.
DuplicatesFinding near-identical files and reclaiming the space.
Share linksGiving people outside the workspace access to a set of files.
DownloadingGetting files back out, at the right size.

The file detail screen

Click any file to open it. The detail screen has:

  • Overview: the caption, tags, quality, safety, where the file is used, and More like this
  • Analysis: everything the AI found, in full, editable
  • Versions: the file's history if it has been replaced or edited
  • Activity: a timeline: uploaded, analyzed, people recognized, tags updated, published, shared
  • Brand, Social, Map: as applicable to the file

Used in on the Overview tab lists which designs, posts and share links depend on this file. Check it before deleting anything.

Delete files

Deleting moves a file to Recently Deleted, where it can be recovered for a retention window set by your storage plan. After that it is removed permanently.

The library warns you when a file you are deleting is in use somewhere.

Last modified on October 8, 2026
Uploading files
On this page
  • What happens to a file on upload
  • Views and controls
  • In this section
  • The file detail screen
  • Delete files